A tea shop in Mudanjiang City has sparked heated online discussion due to its striking resemblance to the chain brand 1 Dian Dian. The store not only copied 1 Dian Dian's signage and decor but also disguised itself as "1 Dian" by using a cup sticker to cover the last character of the logo—when peeled off, it revealed "1 Dian Tian." The official mini-program shows no such store, and the franchise area has not been opened to Mudanjiang, leading netizens to conclude it is a counterfeit shop. As public opinion grew, 1 Dian Dian officially stated in the comments section that it is "already on the path to defending its rights" and thanked netizens for their "sharp eyes." This incident not only left local residents disappointed but also once again brought the issue of counterfeit infringement in the tea beverage industry to the forefront. [more…]

Tea brand 1 Dian Dian recently launched a new product, "Summer Pit-Scented Grape Milk Green," attracting a large number of fans to try it out immediately with its light purple promotional posters and novel flavor. However, as genuine feedback increased on social media, this new product encountered overwhelmingly negative reviews—the buyer's show differed vastly from the promotional images, jokingly dubbed "cement gray"; even when opting for no added sugar, some consumers reported it was cloyingly sweet; furthermore, users who switched to A2 fresh milk discovered floating curds in their cups, describing it as "tofu pudding milk tea." From appearance to taste, this highly anticipated new product left many Dian Dian devotees exclaiming "the greater the expectation, the greater the disappointment," and even questioning the brand's R&D capabilities. This article will comprehensively sort out consumers' genuine feedback and the focal points of controversy. [more…]

A pink cranberry milk green tea has once again made 1 Dian Dian a hot topic on social media. Thanks to its striking resemblance to a drink featured in a certain female celebrity's advertisement, this beverage was quickly tagged as a "celebrity favorite," attracting a large number of fans to place orders and check in. However, once the photo-taking frenzy subsided, the actual taste experience left many people openly disappointed, with reviews ranging from overly sweet and cloying to medicinal notes and a gritty jam texture. At the same time, 1 Dian Dian's loyal customers welcomed the return of this drink, believing its sweet-and-sour flavor profile has a unique charm of its own. Why would a single cup of milk tea trigger such dramatically different reactions among different consumer groups? This article will analyze the question from the perspectives of product formulation, consumer feedback, and the brand's fan base. [more…]

The chain milk tea brand 1 Dian Dian has introduced the "Supreme Dian Men Ren" membership program, promising exclusive benefits such as birthday gifts and priority order preparation for high-tier members. However, recently some consumers have complained that despite being supreme members, they have repeatedly failed to enjoy priority preparation services, with waiting times no different from regular orders. On social media, many loyal users have also reported similar frustrations, questioning whether the brand's promised member privileges are merely empty promises. This article will review the course of events, the brand's rules, and the actual implementation at stores, and explore the difficulties in delivering member benefits. [more…]

Recently, 1 Dian Dian partnered with Italian mineral water brand San Pellegrino to launch two limited-edition new products, "Grape Sparkling Tea" and "Double Yuzu Sparkling Tea," sold as combo sets. Consumers could receive a store-made sparkling tea, a bottle of San Pellegrino sparkling water, and limited-edition packaging all at once. However, after the new products launched, many consumers discovered that the complimentary San Pellegrino sparkling water included with their order had already been opened, with only a small amount of liquid remaining in the bottle, sparking concerns about beverage hygiene and delivery safety. Some delivery users also reported not receiving the sparkling water or the limited-edition packaging, which did not match the official promotion. In response, some netizens explained that the complimentary sparkling water was actually leftover material from making the sparkling tea, a routine practice in tea shops. But some consumers still believed that after opening, the carbon dioxide in the sparkling water easily escapes during delivery, greatly diminishing the taste, and suggested that the brand directly provide unopened products so customers can mix it themselves. This article will delve into the ins and outs of this incident and the various viewpoints of all parties. [more…]

Recently, a post about 1 Dian Dian's navy salt salted milk green tea charging an extra 2 yuan for added salt sparked widespread discussion on social media. Some customers, following online guides, asked for extra salt, only to be told that one pump of salt costs 2 yuan, which was far from their expectations. Subsequently, 1 Dian Dian employees and official customer service explained that the "salt" is actually a relatively expensive navy salt rock sugar flavor syrup, and according to company policy, additional additions require payment. Although the store has apologized for the incorrect price quote, netizens have derived a new question: since adding sugar costs money, should customers who order less sugar or no sugar also get a refund for the corresponding syrup price difference? This debate about the pricing logic of tea drinks quickly became a topic of interest for coffee and tea enthusiasts. [more…]

1 Dian Dian recently launched a new product, "Flowing Sand Pu'er," officially claimed to feature Yunnan aged Pu'er milk tea paired with handmade finely mashed red bean paste, attracting a large number of red bean lovers to try it. However, many consumers found upon receiving the drink that the bottom of the cup contained distinctly separate red beans, far from the described flowing sand texture, and buyer reviews were jokingly called "red bean porridge." Staff explained that the red bean paste needs to be manually crushed at least 5 times, but there was no mandatory requirement for it to present a flowing sand consistency, and it is suspected that the mashing step was missed amid a rush. Official customer service has apologized and reported it internally. [more…]

The Binglang incident has made milk tea consumers especially wary of ingredients such as non-dairy creamer and base milk, while 1 Dian Dian, having long used A2 milk to make its drinks, is seen as a breath of fresh air in the industry. Recently, however, many regular customers have noticed that stores no longer accept "remove the tea base" requests in the notes. Why was this thoughtful service, originally designed to accommodate caffeine-sensitive groups such as pregnant women and children, suddenly discontinued? Behind it lie milk consumption costs, store operating standards, and contractual constraints with suppliers. At the same time, consumers who are used to ordering a tea-base-free milk drink with toppings have also lost a cost-effective option. For those who easily suffer insomnia after drinking tea at night, whether an alternative exists has become their biggest concern. [more…]

When ordering milk tea, getting stuck by the minimum delivery price and delivery fees—wanting just a single cup but having to force yourself to add more—is a daily frustration for many consumers. Some people order an extra cup they can't finish just to meet the threshold, while others add toppings and then have to leave a note begging the staff not to include them, going to great lengths just to enjoy one cup. Recently, the established milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed a "order-filler神器" (order-filling神器), with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. As coffee enthusiasts, Front Street also often follows such consumer topics—let's see how single-cup drinkers tackle the order-filling dilemma. [more…]

1 Dian Dian recently added a fan-created secret drink, "Orange Sea," to its official menu. This beverage, made with a grapefruit green tea base and two scoops of vanilla ice cream, quickly went viral on social media thanks to its bright orange appearance. However, after the new product launched, many customers found the real thing fell far short of the promotional photos—large amounts of white flocculent matter floating in the liquid, murky layers, and a taste where sourness, bitterness, and sweetness each went their own way, drawing complaints that it was like a mismatched pairing. Supporters, meanwhile, argue that it only tastes refreshingly tangy when made fresh and drunk right away. This controversy over looks versus taste reflects the quality-control challenges that arise when secret menus go commercial. [more…]

A well-known chain milk tea brand, 1 Dian Dian, recently trended on social media due to a public welfare tweet about assisting children from impoverished families, sparking widespread discussion. The brand claimed to have helped a child living with his father in an 18-square-meter rented room by renovating the room and adding a desk and wardrobe, but netizens noticed from public photos that the aided boy was wearing a phone watch worth over a thousand yuan, and that the living conditions differed from the tweet's description, questioning whether he met the assistance criteria. Additionally, issues such as a large proportion of comic books among the donated items and the concentration of aid recipients in first- and second-tier cities were also raised. As public opinion heated up, the brand deleted and edited some posts but did not respond directly. The local subdistrict office and social work station later confirmed to the media that the recipient was indeed from a low-income household, excelling in both academics and character, and that the items were all donations. Behind the incident, the screening criteria and transparency of public welfare activities have become the focus. [more…]

As Children's Day approaches, major chain beverage brands are rolling out limited-edition campaigns and merchandise, and 1 Dian Dian has also brought back its cute, compact mini cups for a limited time. However, the launch of these mini cups has sparked considerable controversy: customers have found that when purchasing, the system automatically shows two cups, with identical flavors, sweetness levels, and toppings, and no ability to adjust them freely or order just one. Consumers who wanted to mix flavors or share with friends were disappointed, and some customers complained that the stores provide regular long straws, making the experience less than ideal. In response to the feedback, 1 Dian Dian employees also expressed helplessness, as the company has not provided ingredient ratios for the mini cups, leaving them to simply split a medium cup of tea evenly into two cups. If they were to customize orders according to customer requests, it would not only affect service efficiency but could also lead to waste. This article will sort through the focal points of controversy surrounding this mini cup campaign and the statements from all sides. [more…]

A trending topic about food safety in milk tea shops has sparked widespread concern: The Market Supervision Administration of Fengxian District, Shanghai, conducted surprise inspections of several well-known milk tea stores in Baolong Plaza, and the results showed that all five brands—Yidian Dian, ChaBaiDao, 7FenTian, CoCo, and XiongJi—had problems, involving incomplete health certificates, chaotic raw material management, and unsanitary operating environments. The incident quickly surpassed 500 million views, with netizens exclaiming, "I dare not drink it anymore." At the same time, the article also reviewed food safety cases in recent years involving Burger King, 85°C, IKEA, and others, reminding the food and beverage industry that it must strictly abide by operating standards. [more…]

Typhoon "Ragasa" approached Guangdong with Category 17 intensity, prompting Guangzhou, Shenzhen and other cities to successively activate "five suspensions" measures, forcing residents to pause going out for a day. As the typhoon made landfall in Yangjiang's Hailing Island and weakened, the "five suspensions" were lifted across various areas, and demand for tea beverage consumption was instantly unleashed. Orders on delivery platforms surged at one point, with stores of Starbucks, Heytea, Nayuki, 1 Dian Dian, Chagee and others generally experiencing order explosions, some stores briefly receiving two to three hundred orders, leaving milk tea workers overwhelmed. Insufficient staffing and material preparation led to slow order fulfillment and frequent mistakes, with consumers waiting over an hour. This post-typhoon tea beverage consumption wave not only reflects the high-frequency rigid demand for drinks in daily life but also makes frontline workers the most direct "bearers" of the pressure. [more…]

Recently, a 1 Dian Dian store at Jinshijie in Dongmen, Shenzhen was exposed after a cockroach leg was found in a milk tea, sparking widespread attention. The consumer and the store failed to reach an agreement on compensation, and a complaint has now been filed and accepted on the Shenzhen government service platform. The incident highlights weak links in food safety management in the tea beverage industry and once again reminds industry practitioners and consumers to pay joint attention to hygiene issues. As an industry observer, Front Street Coffee continues to monitor the impact of such incidents on brand trust. [more…]

During the May Day holiday, "group leaders" in several Shanghai communities organized group buys of a Little Tea, with over 8,000 cups of drinks transported across provinces from out-of-town stores, arriving in consumers' hands overnight or even after nearly 24 hours. The group-buy price was double the official price, and the resellers were accused of profiting about 250,000 yuan. The total bacterial count in these milk teas rose sharply over time at room temperature, and some consumers developed gastroenteritis symptoms after drinking them. The Little Tea brand later issued a statement expressing shock at the high-priced reselling and reminding consumers to choose compliant channels carefully. This article reviews the course of the incident, the food safety data, and responses from all parties, while also offering coffee lovers Front Street Coffee's professional purchasing advice. [more…]

During the Spring Festival, major chain beverage brands rolled out limited-edition packaging to create a festive atmosphere. Yidianji's New Year spinning cup won widespread praise on social media thanks to its ingenious design: the cup body can rotate, revealing different blessings through a small cut-out window. However, many consumers specifically placed orders with notes requesting this limited-edition cup, only to receive their drinks in ordinary cups, sparking widespread complaints. The reasons given by stores included that the cup was not suitable for cold drinks, that it was limited to a daily quota, or that it could not be used with the ice cream topping—and some stores simply said they did not have the cup at all. The gap between the brand's statements and the stores' actual execution left expectant consumers confused and disappointed. [more…]

Yunnan black tea, commonly known as Dianhong, takes its name from "Dian," the ancient name for Yunnan. Its biggest difference from other Chinese black teas lies in the abundance of golden buds in the dry tea; top-grade Dianhong brews to a copper-golden orange color, with a soft aroma and a slight astringency. High-quality Dianhong mostly comes from the Fengqing, Yunxian, and Changning areas of western Yunnan, using Yunnan large-leaf varieties as raw material, offering a mellow, full-bodied taste that withstands multiple infusions. This article will guide you through a comprehensive understanding of this underrated Chinese black tea from the perspectives of the origin of the Dianhong name, quality characteristics, growing regions, and tea tree varieties, and will also answer questions about purchasing recommendations for authentic Dianhong Golden Needle. [more…]

From a three-yuan cup of bubble tea on the street to today's premium tea drinks that routinely cost thirty yuan, the price shifts in the beverage market reflect profound changes across the entire industry. Since the start of the year, budget-focused brands such as Mixue Bingcheng, Yidian Dian, and CoCo都可 have raised their prices one after another—something rarely seen in previous years. Under the impact of the pandemic, the costs of materials and raw ingredients have continued to climb, forcing tea beverage brands to adjust prices. Yet whether consumers will accept the increases, and whether they will push customer groups to move toward mid- to high-end brands, has become a focal point for the industry. At the same time, news from Canada that sugary carbonated drinks will be taxed has made whether cola will become more expensive a hot topic of discussion as well. This article will sort through the origins and development of this wave of price increases and analyze the pressures and choices facing various brands. [more…]

Recently, a consumer selecting pastries at a Nayuki store in Guangdong noticed over a dozen small white insects flying inside the glass cabinet where freshly baked bread was stored. Although the staff used packing bags to shoo the insects away, they did not discard the potentially contaminated bread, prompting the customer to immediately abandon the purchase. The post quickly sparked discussions among netizens, with some expressing understanding due to Guangdong's humid "hui nan tian" climate, while others pointed out that insects appearing in Nayuki's baking cabinets are not an isolated incident, and the brand should strengthen protective and disinfection measures. Food safety is no trivial matter; after Nayuki's return to the baking sector, it is even more crucial to heed consumer feedback and ensure the quality and hygiene of freshly made products. [more…]